In a discussion back in 2016 with two family members (who are now also my business partners) we came to the conclusion that many have forgotten the value of meaningful products. From that moment on I became obsessed with the concept of product value. Read more “6 Factors of Product Value”
It was a warm day in the summer of 2016. After many hours of working on what would later be our humble workshop, we sat down for a cold beer. It was a moment we longed for all day and our huge appreciation for these ice-cold bottles of goodness did not go unmentioned. Not only because of the taste. No, the bottle was a well-deserved symbol of reward after hard work. It had value greater than its mere content and after contemplation of this fact, we found ourselves having a discussion on when and how a product can have meaningful value.